The Art of 21 Century Communication: Strategically Navigating the New Media Landscape is a three-day interactive course for a maximum of 28 senior executives focusing on communicating effectively through traditional media, the Internet and social media.
With the advent of new and social media there is a tendency to take traditional media for granted. Yet, a strategic communication initiative must incorporate all relevant mediums.
Traditional media today can and should be part of an effective communications strategy for today’s leaders. By embracing traditional, as well as social media and the Internet business leaders and companies can:
1. cover all external communications avenues;
2. build personal/corporate brands to communicate internally/externally on a low cost platform;
3. rapidly engage with peers, employees, customers and the general public and learn instantly from unvarnished feedback.
For more information, http://www.ait.gr/ait_web_site/conference/communication/index.jsp